Mahajana Super
Back to Newsroom
A young shopper uses a football-themed touchscreen beside a checkout counter at Mahajana Super.

Mahajana Super Newsroom

Mahajana Super’s Football Rush brought World Cup excitement to shoppers in 2026

Experiences, Announcements

Share

Key takeaways

  • Mahajana Super held its Football Rush campaign in 2026.
  • More than 10,000 people took part in the campaign.
  • Participants had the opportunity to win exclusive gifts.
  • The in-store experience brought football-themed activity to shoppers.

Mahajana Super brought football-themed excitement to shoppers in 2026 with Football Rush, a campaign held around the FIFA World Cup 2026. More than 10,000 people took part, giving Sri Lankan families an engaging in-store experience alongside their regular shopping.

A football-themed digital display at a Mahajana Super checkout area.
A digital Football Rush display was placed in the supermarket.

The campaign invited customers to take part in a football-themed activity at Mahajana Super. Participants had the opportunity to win exclusive gifts as part of the experience.

A Mahajana Football Rush graphic displayed on a pillar inside the supermarket.
Football Rush visuals were displayed throughout the store.

Football Rush added a lively moment to visits for shoppers of different ages. The campaign combined a familiar family shopping trip with the shared anticipation surrounding the 2026 tournament.

A green and gold Mahajana Football Rush graphic featuring a football trophy.
The Football Rush campaign used green and gold football-themed artwork.

Mahajana Super thanked everyone who joined Football Rush and helped make it a successful campaign. The strong participation reflected the community’s enthusiasm for football and in-store experiences.